Atlanta Attraction, Museum, & Venue

Pemberton Place is home to an exciting lineup of seasonal events and family-friendly activities throughout the year. From festive holiday celebrations to interactive themed experiences, each event brings a unique touch of Coca‑Cola magic to downtown Atlanta. Wander through immersive setups, enjoy special themed beverages, and capture unforgettable photos at every corner.

Check back often to stay updated on what’s happening next at Pemberton Place!

Our newest exhibit is a celebration of the icons that have built Coca‑Cola into a globally recognized brand. Here you will get to revisit some of our most historic items, including the original distinct script, iconic Contour bottle, Coca‑Cola Polar Bear, Santa Claus, and famous taglines used throughout the years! And make sure to bring your camera because Icons boasts plenty of photo-worthy opportunities including the American Idol ribbon couch, a giant script marquee, and of course the Polar Bear! Come check out all of the critical pieces that led this Iconic brand to where it is today!