VAULT OF THE SECRET FORMULA

Visit The Vault where the legendary secret formula for Coca‑Cola is secured. Representing over 135 years of the history and timeless appeal of Coca‑Cola, the recipe is one of the most closely guarded secrets of all time—and now our guests can get closer to it than ever before!

Traveling along an immersive multimedia journey toward the Chamber of the Secret Formula, you’ll learn about the formula’s origins, how competitors tried to copy the success of Coca‑Cola, and how the effort to keep the formula secret over the years has given rise to a trove of myths and legends.

Have fun with interactive experiences like the Virtual Taste Maker, which invites you to create flavor combinations the same way early pharmacists and inventors did. At the Bubble-izer, you’ll be transformed into an effervescent form and immersed into the bubbly fizz of Coca‑Cola. Then see how well you can protect the secret formula during a full-body interactive experience through three virtual environments—the Triangle Room, Secure Train Car, and The Bank Vault—where the formula has been kept.